It’s an administrative process that aims to introduce customers to services and goods, and depends on the achievement of four elements; product identification, product pricing, choosing the appropriate method to reach customers and finding a strategy that contributes to promoting it.
Marketing goals
Goals related to consumers, which are defining their trends and mobilizing efforts towards meeting them and achieving them without negatively affecting profit.
Objectives related to public opinion, which are to attract public opinion to the organization, and to improve its image in the press and among different circles in society.
Price targets, which ensure achieving the required profits, and maintaining a competitive position among other commodities, while maintaining customer satisfaction.
Quality goals, offering good quality goods that match and exceed the quality of similar goods on the market.
Goals related to the market and distribution points, as it seeks to expand the size and location of points of sale to the maximum possible point.
The importance of marketing
The importance of marketing in companies is demonstrated by the ability to restructure the strategic guidelines of the company within the market changes over time, to think about local and external customers on an ongoing basis, also to facilitate communication with people, by clearly identifying the company and suitable for the general public, furthermore defending The provided products and services quality, and an explanation of how to improve products and develop customer service, also how to provide more support to strategic partners, in addition to maintaining the reputation of the company, and the employees must have a clear vision before customers.
Marketing methods
Advertising
It is one of the oldest means of marketing, and it is considered one of the most important marketing methods, as a large financial budget is allocated for it in promoting goods and services, advertising is also used in marketing through relying on the design of internal ads, where a specialized section designs advertisements for the company's services and products, or The use of advertising companies and this is considered the most applied method, as companies dealing with advertisements are specialized to support the advertising process in the media.
Public Relations
A set of methods used to interact with the public, and is considered an important strategy for all types of companies large and small, where Public relations rely on many different methods of reaching customers, including media messages which have data about the company, its products, its trademark, and other information that contributes to customers' access to the products announced.
Sales
One of the best methods used in marketing, as sales methods and strategies differ between companies in the commercial markets, but when sales are distinguished by their quality and efficiency among customers, this contributes to their conversion to a marketing method, which leads to their adoption as an interactive means of promoting companies.
Digital means
It is a modern method of marketing and depends mainly on the Internet and interactive digital methods, like e-mail, digital ads, and promotional campaigns, where marketing is characterized by the use of the Internet at affordable prices in small companies and helps to provide a lot of new media, such as social sites.
Jobs in Qatar
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